Email Sequences
Email 1: Welcome & Brand Introduction
Subject Line: Welcome to [Gym Name] — Your Fitness Journey Starts Here
Preview Text: We're here to help you obtain your fitness goals and feel amazing working out!
Body:
Hi [First Name],
Welcome to [Gym Name] — we’re pumped to have you here!
Whether you're getting back into fitness or starting fresh, we’re here to support your journey every step of the way.
Here's what makes us different:
● 24/7 gym access
● Group classes included
● Personal training options
● Real community energy
Bonus for New Members:
Your free [guest pass/personal training session/meal plan] is waiting for you.
Let’s do this — your goals, our support.
[Book Your Free Tour]
Or stop in today at [location address]!
Stay strong,
The [Gym Name] Team
Email 2: Identify the Problem & Introduce the Solution
Subject Line: Tried other gyms and didn’t stick with it? Here's why we’re different.
Preview Text: It’s not about discipline — it’s about the right environment.
Body:
Hey [First Name],
We get it — most gyms feel cold, crowded, or confusing.
That’s why [Gym Name] focuses on:
● Friendly, zero-judgment culture
● Clear fitness plans for all levels
● Coaches who actually care
You don’t need to be perfect — just consistent.
And we’ll help you stay on track.
Want to see what it’s like in person?
[Claim Your Free Pass]
Let’s turn motivation into momentum.
— [Gym Name]
Email 3: Social Proof + Member Testimonials
Subject Line: “I finally stuck to a routine — thanks to [Gym Name]”
Preview Text: See why [member name] and 500+ locals love training here.
Body:
Hey [First Name],
Here’s what real members are saying about us:
“Before [Gym Name], I never felt confident walking into a gym. Now I go 4x a week.” — Jenna R.
“It’s more than a gym. It’s a family.” — Marcus D.
You don’t need to go it alone. We’re here to help you build habits that last.
Ready to become our next success story?
[Start Your 7-Day Free Trial]
We’re excited to cheer you on.
— [Gym Name] Team
Email 4: Overcome Objections (Cost, Time, Confidence)
Subject Line: No time? No problem. We made it easy to stay on track.
Preview Text: Even busy schedules can fit in fitness — here’s how.
Body:
Hey [First Name],
Think you're too busy for the gym? Think again.
Here’s how we help you make it work:
● Open 24/7 — come when it works for you
● 30-minute class options
● Beginner-friendly workouts — no guesswork
Fitness doesn’t have to take hours — just consistency.
And with flexible membership plans, it’s affordable and effective.
Want to give it a try?
[Click here to activate your free pass]
This is your time. Make the move.
— Team [Gym Name]
Email 5: Urgency + Strong CTA
Subject Line: Last chance to claim your free gym pass 🕒
Preview Text: Your 7-day pass expires in 48 hours — don’t miss it.
Body:
Hey [First Name],
Just a heads up — your free trial pass is about to expire!
If you’ve been thinking about it, this is your sign to go for it.
Full gym access
Free intro session
No pressure — just a real plan to help you feel great again
Offer ends in 48 hours.
[Claim Your Pass Now]
Let’s crush your goals — together.
See you soon,
— [Gym Name]